Garden Center News

 

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Considerations for Maximum Lifetime Value from customers

Building a deeper relationship

• Simple permission
• Deeper permission
• Ease of doing business
• Relieve Fear, Uncertainty and Doubt
• Show examples of other trusting customers
• Be civic minded
• Introduce employees and owners

Newsletter considerations

• Frequency (Have something to say)
• Recency (Say it at the right time)
• Relevence (Say it to the right people)
• Hide Treasure

Newsletter Content Ideas

• Themes
• HGTV projects
• Problems
• Time savers
• New, new, new
• Time sensitive
• Tie in seminars

Content Sources

• Creative Commons
• Cooperative Extension
• Customers
• Garden Writers Association

Image Sources

• Vendors
• Creative Commons
• Flickr
• Customers
• Clipart.com

Benefits

• Shoulder seasons
• Seminars
• Full margin customers
• Vendor support
• Demonstrate expertise
• Deeper permission
• Survey results
• Phil Adikes - Garden Center News  (888) 261- 5504